CASE Connected vehicles
The car of the future is connected, autonomous, shared, electric – and it’s already here. For example, by 2030, more than 95 percent of passenger miles will be served by autonomous cars . With sensors now built into every imaginable aspect of a vehicle, from fully voice-operated features and driver attention monitoring to biometric security for reducing theft, the possibilities for the customer experience are endless. Car manufacturers have started thinking beyond traditional car features like design and engine type to consider cutting-edge digital capabilities like personalized subscription services where user can opt in or out of a range of on-demand features from a centralized marketplace. Because of this, customers have changed the way they purchase cars – it’s not just about aesthetics or performance anymore. There is a shift in customer preferences to include features like personalized digital entertainment and data-powered productivity. Connected cars of the future will al...